![](https://freight.cargo.site/t/original/i/cfc729a116d28230520b26b44136dcb1bf7c16954d5d8eeec521021f58fa284e/TopDogSalsa_herojar-main.jpg)
BIG FLAVOR, SMALL BITE.
CHILIDAWG’S TOP DOG SALSA
BRAND IDENTITY SYSTEM + PACKAGING
Backed by ChiliDawg’s, we helped bring to life their delicious slow roasted salsa to the local retailers in Gretna, Nebraska – with ambitions to be a nationally loved salsa brand, Top Dog was born.
![](https://freight.cargo.site/t/original/i/feb91826db7ddb661c74a2b853c75ddb7b3adfc9d55f12d7c910e31801410883/TopDogSalsa_mainlockup.jpg)
GRITTY, CONFIDENT
& BOLDLY FUN.
We introduced a proud dog mascot looking over a hilltop to signify the nature of being the Top Dog of Salsa. Leveraging bold color pallet along with stamp likelettering almost being taken through a roasted proecess itself all. Messaging headlines start to take nature of how barks are delivered, overlapping and different sizes.
![](https://freight.cargo.site/t/original/i/28b14b61e4206e77a713a42e19c9ad5d4ed64e6ce0159843ed0cfa6ecb8b41af/TopDogSalsa_horizontalbranding.jpg)
![](https://freight.cargo.site/t/original/i/adc73e4ecacf9dc3d8bbe4542867ea720f7d7966ba1ff665734acac12a04ad49/TopDogSalsa_secondarymarks.jpg)
![](https://freight.cargo.site/t/original/i/41fb82dbdaf891fda4969bd4a6fde3e58e56cb16c5a6269068728f8996d000e6/TopDogSalsa_TOMATOSEAL.jpg)
BARKING
SALSA PATTERN
Additionally we created a bold, overlapping Salsa pattern that echoes every bark, as if the dog itself is joyfully shouting Salsa. By weaving in the Vine-Ripened Tomatoes qualifier, we bring attention to a key win to this recipe, fresh tomatoes. Deep down, we hope they'll transform this pattern into a wallpaper for their in-store display case.
![](https://freight.cargo.site/t/original/i/594d78502e8b822cba19e0066306361e5eef3bd90086e279b429000853287983/TopDogSalsa_salsapattern.jpg)
![](https://freight.cargo.site/t/original/i/933b765c7eabeee3c56d29d20a2f25f406d90043fcd88238630c1a0ff2af712d/TopDogSalsa_Casestudy-10.jpg)
![](https://freight.cargo.site/t/original/i/ce78b11f49b9fbf47e4976cc90048576e5f7dd28ecd83903d1a62047f8c854b3/TopDogSalsa_companionimage_v2.jpg)
![](https://freight.cargo.site/t/original/i/737ed82228c33f8c84828062dc36f797978cfa8273aa6bf45f699a6910d19b22/TopDogSalsa_labeldetails.jpg)
![](https://freight.cargo.site/t/original/i/004b28b7aba48e8c21ed5e81a891e878e290f1023fcef9e69b75e7792b11958d/HYSTK_Capabilities_24_REACHOUTSLUG.jpg)
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