BIG FLAVOR, SMALL BITE.

CHILIDAWG’S TOP DOG SALSA

BRAND IDENTITY SYSTEM + PACKAGING

Backed by ChiliDawg’s, we helped bring to life their delicious slow roasted salsa to the local retailers in Gretna, Nebraska – with ambitions to be a nationally loved salsa brand, Top Dog was born. 

GRITTY, CONFIDENT
& BOLDLY FUN.

We introduced a proud dog mascot looking over a hilltop to signify the nature of being the Top Dog of Salsa. Leveraging bold color pallet along with stamp likelettering almost being taken through a roasted proecess itself all. Messaging headlines start to take nature of how barks are delivered, overlapping and different sizes. 

BARKING
SALSA PATTERN

Additionally we created a bold, overlapping Salsa pattern that echoes every bark, as if the dog itself is joyfully shouting Salsa. By weaving in the Vine-Ripened Tomatoes qualifier, we bring attention to a key win to this recipe, fresh tomatoes. Deep down, we hope they'll transform this pattern into a wallpaper for their in-store display case.