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data-src="https://freight.cargo.site/t/original/i/e1694e07ebf362e643e98b247dc8815069e5d04b5dbd44ad3fd46d8ad05b0b68/RoverlandingExpedition_globalpiclogo-05.jpg" data-mid="137373755" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e1694e07ebf362e643e98b247dc8815069e5d04b5dbd44ad3fd46d8ad05b0b68/RoverlandingExpedition_globalpiclogo-05.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/f12e8868f7c31b0142893b67211b0b345a7469c6207748323499f7dab992d55d/Homepage-slide_RoverlandingExpedition2.jpg" data-mid="137374593" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f12e8868f7c31b0142893b67211b0b345a7469c6207748323499f7dab992d55d/Homepage-slide_RoverlandingExpedition2.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/4b782bd544f1a2494069b67db12b2f3f2ed12cf52789c731a97ec34c16c87e2a/Homepage-slide_RoverlandingExpedition.jpg" data-mid="137374592" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4b782bd544f1a2494069b67db12b2f3f2ed12cf52789c731a97ec34c16c87e2a/Homepage-slide_RoverlandingExpedition.jpg" /> ROVERLANDING EXPEDITION BRAND IDENTITYSWAG <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/75f775d0e921f031c58d01e887ed03bfce35051c09e9f7b0922ca01ea740f912/Homepage-slide_dunksplashillustration.jpg" data-mid="138896554" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/75f775d0e921f031c58d01e887ed03bfce35051c09e9f7b0922ca01ea740f912/Homepage-slide_dunksplashillustration.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/bcbdf4af91146db1441cec42c3cbf5dee9b0e6c02c79e4c84991efa98d716d7a/Homepage-slide_intheclouds.jpg" data-mid="139641367" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bcbdf4af91146db1441cec42c3cbf5dee9b0e6c02c79e4c84991efa98d716d7a/Homepage-slide_intheclouds.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/ebfd42f49e4e0a670b2ec173cdbc0fac48f84766a361e7cc058ab163e555c044/Homepage-slide_shoelace.jpg" data-mid="138897517" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ebfd42f49e4e0a670b2ec173cdbc0fac48f84766a361e7cc058ab163e555c044/Homepage-slide_shoelace.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/df2872482315caf9751edd2953c86e5ccef464a113b9d24b244bb1153643e175/Homepage-slide_chargerhat.jpg" data-mid="139649070" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/df2872482315caf9751edd2953c86e5ccef464a113b9d24b244bb1153643e175/Homepage-slide_chargerhat.jpg" /> GATORADE MISC.ILLUSTRATIONS ILLUSTRATION <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/7922ae6690a0747e2f8593c005f250bca623fa78fc5de9f7d886451936c4bf80/Homepage-slide_welcomewall.jpg" data-mid="139656312" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7922ae6690a0747e2f8593c005f250bca623fa78fc5de9f7d886451936c4bf80/Homepage-slide_welcomewall.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/35501a456d3fc09a52aa26adeb60bd55360e153f6e588ff7ad4b5d9ba2ede9cb/Homepage-slide_redwhitelogo.jpg" data-mid="139028024" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/35501a456d3fc09a52aa26adeb60bd55360e153f6e588ff7ad4b5d9ba2ede9cb/Homepage-slide_redwhitelogo.jpg" /> NORTHWEST CROSSFIT STRATEGY BRAND IDENTITYSIGNAGE ︎ VIEW ALL PROJECTS https://haystackstudios.com/Athlete-Collaborations Wed, 09 Feb 2022 21:27:50 +0000 Haystack Studios https://haystackstudios.com/Athlete-Collaborations <img width="10716" height="3178" width_o="10716" height_o="3178" data-src="https://freight.cargo.site/t/original/i/ce395206e93399757b1cb555712da069826ebf63864a7606c874df1aa3bc6d27/Collaboration_HEADER-22.jpg" data-mid="138985216" border="0" src="https://freight.cargo.site/w/1000/i/ce395206e93399757b1cb555712da069826ebf63864a7606c874df1aa3bc6d27/Collaboration_HEADER-22.jpg" /> PIONEERING A NEW PATH FOR THE GATORADE BRANDFrom the start – we helped pioneer a new channel for Gatorade. One that tapped into the heart and soul of the brand, the unique connection with athletes all over. I develpoed a design process to deliver an authentic collaboration between the Gatorade brand and athlete. A key component was implementing an in-person workshop, where I met with athletes to talk through ideas, instigate conversation and understand ways the brand and athlete can motivate young athletes all over. From there the insights and alignment inform the design process and production. The result, a dynamic visual story, revealing authentic expression of the athlete and rich stories – all to inspire kids all over the world. <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/4fc6c05cf49fd1e58af1c2135b52d89a598c2cce815c282eb58fa8b5151f14c5/Collaboration_coverart_V3-04.png" data-mid="152229971" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/4fc6c05cf49fd1e58af1c2135b52d89a598c2cce815c282eb58fa8b5151f14c5/Collaboration_coverart_V3-04.png" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/5b810d4ec034eef80109059384f2343b361de071a4a30262aa6fe6da28a32af4/Lawrence_coverart.png" data-mid="152229970" border="0" src="https://freight.cargo.site/w/1000/i/5b810d4ec034eef80109059384f2343b361de071a4a30262aa6fe6da28a32af4/Lawrence_coverart.png" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/1133bf84026fbd2268bf2b0b9d060aa6a7e8c7a7b83545476d827a72a6762769/Bueckers_coverart.png" data-mid="152229968" border="0" src="https://freight.cargo.site/w/1000/i/1133bf84026fbd2268bf2b0b9d060aa6a7e8c7a7b83545476d827a72a6762769/Bueckers_coverart.png" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/b96119bf0c0bed645165949563a72055e1ed301832411dbaa46ee1cfc33e6423/McLaughlin_coverart.png" data-mid="152229969" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/b96119bf0c0bed645165949563a72055e1ed301832411dbaa46ee1cfc33e6423/McLaughlin_coverart.png" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/b885fa5bafe27c8782edf103a358d376d6220228813c5e09699a93cc57eadb44/Tatis_coverart.png" data-mid="152233005" border="0" src="https://freight.cargo.site/w/1000/i/b885fa5bafe27c8782edf103a358d376d6220228813c5e09699a93cc57eadb44/Tatis_coverart.png" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/aa5a14add8e5e1ab5ea6ee4252ebd832a7af5491e34f8b6c9822c3c17cbaf88c/Haystack_Collabcoverart_ALI.jpg" data-mid="139931669" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/aa5a14add8e5e1ab5ea6ee4252ebd832a7af5491e34f8b6c9822c3c17cbaf88c/Haystack_Collabcoverart_ALI.jpg" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/020e82bfd897e58a4233729e0095c80f4d8ebf09f0b307dbfc8ed37921c15e0f/Haystack_Collabcoverart_SerenaWilliams22.jpg" data-mid="139931581" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/020e82bfd897e58a4233729e0095c80f4d8ebf09f0b307dbfc8ed37921c15e0f/Haystack_Collabcoverart_SerenaWilliams22.jpg" /> <img width="2281" height="2581" width_o="2281" height_o="2581" data-src="https://freight.cargo.site/t/original/i/56d4465eb97dda7951fbe35d0db6c6a491b41fa7702d554f499211d8eaa73fad/Haystack_Collabcoverart_SerenaWilliams20.jpg" data-mid="139931848" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/56d4465eb97dda7951fbe35d0db6c6a491b41fa7702d554f499211d8eaa73fad/Haystack_Collabcoverart_SerenaWilliams20.jpg" /> <img width="400" height="405" width_o="400" height_o="405" data-src="https://freight.cargo.site/t/original/i/25217eea7bede9a2964ab4dbcf76cfb0dee912285b88bb6e0760f99167b579fc/KelliAlbaugh_blk.png" data-mid="138205830" border="0" data-scale="70" src="https://freight.cargo.site/w/400/i/25217eea7bede9a2964ab4dbcf76cfb0dee912285b88bb6e0760f99167b579fc/KelliAlbaugh_blk.png" /> “I have had the pleasure of partnering with Mitch since 2019. He is a talented, collaborative, strategic, multi-disciplinary designer and all-around amazing human being. We’ve worked on a wide spectrum of projects across the Gatorade brand from refreshing brand identities to designing limited edition packaging, apparel, and influencer seeding kits to proposing creative strategy for new business platforms and building the roadmap on how to bring athlete collaborations to life. Mitch always brings a positive mindset to each project and strikes the right balance between being a strategic thinker and an artistic dreamer. What I’ve come to value in his partnership is that he is able to brainstorm blue sky “what if’s” and apply practical business realities to all of the creative challenges we’ve tackled together. Notably, the blueprint that we piloted with Serena Williams in 2019 to create the first ever Gx athlete collaboration has since been held up as best in class in both the Gatorade and the Global Pepsico Design organizations. It has also helped prove that design can make a meaningful impact on business with the Gx platform growing more than 10x from 2018 to 2022, large in part to the amplification of the athlete collabs Mitch designed. Aside from being proud of the work we’ve created together, through our travels, challenges and triumphs, I am proud to be able to call him a friend.” – Kelli Albaugh, Gatorade Brand Design &amp; Athlete Collaborations https://haystackstudios.com/Muhammad-Ali Tue, 15 Feb 2022 23:51:14 +0000 Haystack Studios https://haystackstudios.com/Muhammad-Ali <img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/846c4d314a770c39738a891c86bd20210565566106e69497dad8b5301bbb1586/Haystack-Capabilities---Muhammad-Ali.jpg" data-mid="136038122" border="0" src="https://freight.cargo.site/w/1000/i/846c4d314a770c39738a891c86bd20210565566106e69497dad8b5301bbb1586/Haystack-Capabilities---Muhammad-Ali.jpg" /> GATORADE X MUHAMMAD ALI STRATEGY, PACKAGE DESIGN, ILLUSTRATION What made Muhammad Ali so unique, his voice and determination and passion for the people. He was fighter both in and out of the ring, which inspired the concept - CLASH OF BRASH. The artwork uses a bold black and white graphic pattern made of type, iconography, creating a wall of words that highlight what people remember ALI for. For the bottle design we created a custom GOAT type treatment for the back side panel to serve as inspiration for the eyes that see it and more importantly enables the user to take on the GOAT mentality wherever they go. <img width="3810" height="3813" width_o="3810" height_o="3813" data-src="https://freight.cargo.site/t/original/i/341d4ca177bbeeeb427f3ad3919c238717289bb290b85ef2b8029d953672793a/Ali_macrographic-01.jpg" data-mid="133622787" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/341d4ca177bbeeeb427f3ad3919c238717289bb290b85ef2b8029d953672793a/Ali_macrographic-01.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/11228181179662a8c7c166109418eb8f90812edaf05097e84607991a4dcbf7bb/Haystack-Capabilities---Muhammad-Ali-P3-.jpg" data-mid="136038711" border="0" src="https://freight.cargo.site/w/1000/i/11228181179662a8c7c166109418eb8f90812edaf05097e84607991a4dcbf7bb/Haystack-Capabilities---Muhammad-Ali-P3-.jpg" /><img width="3772" height="2034" width_o="3772" height_o="2034" data-src="https://freight.cargo.site/t/original/i/1a3d257ba86198e039866c65ebcab92109a2e824f47495b892bb094cdb1c4de9/GxBottle_ClashofBrash_bottleandrings-copy.jpg" data-mid="133622830" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1a3d257ba86198e039866c65ebcab92109a2e824f47495b892bb094cdb1c4de9/GxBottle_ClashofBrash_bottleandrings-copy.jpg" /><img width="4721" height="2251" width_o="4721" height_o="2251" data-src="https://freight.cargo.site/t/original/i/11887c2792183508ca985867677f526825a35f6dae7b4a4391818fce245586cc/Haystack_ALI_GxKit_ReferenceRender-01.jpg" data-mid="133622812" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/11887c2792183508ca985867677f526825a35f6dae7b4a4391818fce245586cc/Haystack_ALI_GxKit_ReferenceRender-01.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f31d729aa55bce9f4382fb77a5d82c42e3d9d3a05b4b2fbb29580b178333fd26/Ali_quote-unboxing.jpg" data-mid="138294509" border="0" src="https://freight.cargo.site/w/1000/i/f31d729aa55bce9f4382fb77a5d82c42e3d9d3a05b4b2fbb29580b178333fd26/Ali_quote-unboxing.jpg" /> <img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/816990cc17af0246a3d25229f3fd8d57348ebeb1ad256e23c96b70b7b98b6229/Haystack-Capabilities---Muhammad-Ali-P4-.jpg" data-mid="136038810" border="0" src="https://freight.cargo.site/w/1000/i/816990cc17af0246a3d25229f3fd8d57348ebeb1ad256e23c96b70b7b98b6229/Haystack-Capabilities---Muhammad-Ali-P4-.jpg" /><img width="3600" height="1034" width_o="3600" height_o="1034" data-src="https://freight.cargo.site/t/original/i/0c6d899a51277a10dbd822fb683a39ae9e7f47d0ae21bfec0a195fd35dd785d1/GOAT_texture.jpg" data-mid="133629661" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0c6d899a51277a10dbd822fb683a39ae9e7f47d0ae21bfec0a195fd35dd785d1/GOAT_texture.jpg" /> <img width="3468" height="1801" width_o="3468" height_o="1801" data-src="https://freight.cargo.site/t/original/i/37189568f10ea0bce32cb52f23b1ba5880396fe92819ba631b44611971c5e9b4/GxAli_graphicassets-03.jpg" data-mid="133629736" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/37189568f10ea0bce32cb52f23b1ba5880396fe92819ba631b44611971c5e9b4/GxAli_graphicassets-03.jpg" /> <img width="3468" height="1801" width_o="3468" height_o="1801" data-src="https://freight.cargo.site/t/original/i/f3397d3f058de9dfc3cbb89e984fa2bdfe6b3d4ddc1d129df28ee1b30d19ed0e/GxAli_graphicassets-04.jpg" data-mid="133629840" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f3397d3f058de9dfc3cbb89e984fa2bdfe6b3d4ddc1d129df28ee1b30d19ed0e/GxAli_graphicassets-04.jpg" /> <img width="3169" height="403" width_o="3169" height_o="403" data-src="https://freight.cargo.site/t/original/i/1de5416ece4e32113f17c04bf0e997673bdc1668455d3b04f1f4e06e71df7b23/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" data-mid="213314235" border="0" src="https://freight.cargo.site/w/1000/i/1de5416ece4e32113f17c04bf0e997673bdc1668455d3b04f1f4e06e71df7b23/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" /> ︎︎︎︎︎︎︎︎︎ https://haystackstudios.com/Serena-Williams-22 Mon, 14 Mar 2022 14:12:26 +0000 Haystack Studios https://haystackstudios.com/Serena-Williams-22 <img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/fa28ae5487d34cdbebd1a6d48e877756c857c1d5bb7568381a2c4e36605521d8/Haystack-Cover---Serena-Williams-22.jpg" data-mid="136261226" border="0" src="https://freight.cargo.site/w/1000/i/fa28ae5487d34cdbebd1a6d48e877756c857c1d5bb7568381a2c4e36605521d8/Haystack-Cover---Serena-Williams-22.jpg" /> GATORADE X SERENA WILLIAMS STRATEGY, PACKAGE DESIGN, ILLUSTRATION, FABRICATION Serena Williams is an extensive track record for being a force to be reckoned with and part of what makes her such a bad ass is the resilience she has and the will to keep battling, no matter what. To honor these traits, we created the concept – PATTERN OF RESILIENCE. The pattern is made up of iconic poses of what makes her a force on the court. Just like Serena, the color palette is bold and playful – feeling fresh and modern. Working with Serena, we created the message, “You Got This”to share with all aspiring youth today. No matter how hard things can be, or seem to be, you have to fight back and try your best. <img width="3600" height="2609" width_o="3600" height_o="2609" data-src="https://freight.cargo.site/t/original/i/f9b62bd1efb0f83f567cfeca9052656f775b6c54cd5fc495c8a3b6340d747c8b/SERENA_22-06.jpg" data-mid="136262489" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/f9b62bd1efb0f83f567cfeca9052656f775b6c54cd5fc495c8a3b6340d747c8b/SERENA_22-06.jpg" /> <img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/a8441cdacb3ec4e3b89a454a6795a6ad6c1381814ed90d0ca1e3a30f85e31323/Haystack-Capabilities---SW-22-pg3.jpg" data-mid="136273790" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a8441cdacb3ec4e3b89a454a6795a6ad6c1381814ed90d0ca1e3a30f85e31323/Haystack-Capabilities---SW-22-pg3.jpg" /> <img width="2442" height="1605" width_o="2442" height_o="1605" data-src="https://freight.cargo.site/t/original/i/c443f931adb6943decb01c2d659976794859b93b0249c4c39a4c8329c27e552a/GxSerena22_Boltphoto-copy.jpg" data-mid="136291662" border="0" src="https://freight.cargo.site/w/1000/i/c443f931adb6943decb01c2d659976794859b93b0249c4c39a4c8329c27e552a/GxSerena22_Boltphoto-copy.jpg" /> <img width="5350" height="5121" width_o="5350" height_o="5121" data-src="https://freight.cargo.site/t/original/i/c06bd3d9f78ebf19ab0647c3f185fc810ad96faf5749fc2107dab1cac5c664c9/GxSerena22_triobottles.jpg" data-mid="136291707" border="0" src="https://freight.cargo.site/w/1000/i/c06bd3d9f78ebf19ab0647c3f185fc810ad96faf5749fc2107dab1cac5c664c9/GxSerena22_triobottles.jpg" /> <img width="680" height="378" width_o="680" height_o="378" data-src="https://freight.cargo.site/t/original/i/af84f9087246f4d705f676528865af4cf1e22ad21303bebe746f4a1ddca5c2bd/serena-williams-designed-bottles-with-gatorade-960131177.jpg" data-mid="151752524" border="0" src="https://freight.cargo.site/w/680/i/af84f9087246f4d705f676528865af4cf1e22ad21303bebe746f4a1ddca5c2bd/serena-williams-designed-bottles-with-gatorade-960131177.jpg" /> <img width="5792" height="4132" width_o="5792" height_o="4132" data-src="https://freight.cargo.site/t/original/i/1270a614a0439df8947df5564f2965bdffc2c3d7848879a0160bbc782f7999cb/SERENA22_yellowbottle_talent.jpg" data-mid="136291800" border="0" src="https://freight.cargo.site/w/1000/i/1270a614a0439df8947df5564f2965bdffc2c3d7848879a0160bbc782f7999cb/SERENA22_yellowbottle_talent.jpg" /> <img width="3331" height="3186" width_o="3331" height_o="3186" data-src="https://freight.cargo.site/t/original/i/c8ce1b3f767394e4df78518c62f8f448f13127697d0b67fc7c62450047e983d6/serenalid_macro-copy.jpg" data-mid="136292921" border="0" src="https://freight.cargo.site/w/1000/i/c8ce1b3f767394e4df78518c62f8f448f13127697d0b67fc7c62450047e983d6/serenalid_macro-copy.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2c4f3ed2606fa2e14b12253229f20c6adee5c087a8f11bf75c82d46d2aeaaa8e/Haystack_SWxG2022_Toolkit_v4.jpg" data-mid="136263157" border="0" src="https://freight.cargo.site/w/1000/i/2c4f3ed2606fa2e14b12253229f20c6adee5c087a8f11bf75c82d46d2aeaaa8e/Haystack_SWxG2022_Toolkit_v4.jpg" /> SERENA BOLT WALL ART 30” inch, Wood panel&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f76b064ca78ad4abe8702f263b393b5327c201a8e0e337c354361ee827718715/IMG_9081.jpeg" data-mid="136277964" border="0" src="https://freight.cargo.site/w/1000/i/f76b064ca78ad4abe8702f263b393b5327c201a8e0e337c354361ee827718715/IMG_9081.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bd5f5b9208d419f04124c9e49a6d6df46d06d2e2e982fc11ed04d7cebd1228ec/IMG_9061.jpeg" data-mid="136290867" border="0" src="https://freight.cargo.site/w/1000/i/bd5f5b9208d419f04124c9e49a6d6df46d06d2e2e982fc11ed04d7cebd1228ec/IMG_9061.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c41ec04d4426b9ff1387702b94de31631d628c154174c938a5345fbf7777afd0/IMG_9018-2.jpeg" data-mid="136290632" border="0" src="https://freight.cargo.site/w/1000/i/c41ec04d4426b9ff1387702b94de31631d628c154174c938a5345fbf7777afd0/IMG_9018-2.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2518fd993f2ee422bbfee732f211e0b833f82ef340d9984d00049ef91e9fa818/IMG_9086.jpeg" data-mid="136277999" border="0" src="https://freight.cargo.site/w/1000/i/2518fd993f2ee422bbfee732f211e0b833f82ef340d9984d00049ef91e9fa818/IMG_9086.jpeg" /> <img width="1906" height="1069" width_o="1906" height_o="1069" data-src="https://freight.cargo.site/t/original/i/572f7a6b8c3bdc37a784c0b86b8f5f19cf452b3ac33f579f6a437ada21b98e4e/Screen-Shot-2022-03-03-at-11.57.10-AM.png" data-mid="136279869" border="0" src="https://freight.cargo.site/w/1000/i/572f7a6b8c3bdc37a784c0b86b8f5f19cf452b3ac33f579f6a437ada21b98e4e/Screen-Shot-2022-03-03-at-11.57.10-AM.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8aa3e353f0b06eaccc0ca1bd89601f3faf506ed1b134384be0eb22f65ec990e1/IMG_9090-2.jpeg" data-mid="136290861" border="0" src="https://freight.cargo.site/w/1000/i/8aa3e353f0b06eaccc0ca1bd89601f3faf506ed1b134384be0eb22f65ec990e1/IMG_9090-2.jpeg" /> <img width="3024" height="3577" width_o="3024" height_o="3577" data-src="https://freight.cargo.site/t/original/i/5187ce52b411618c66f9076ee07d0f3d332b2c328b3d436e9ad6638bf4395511/Serena22_WallArt2-wip.jpg" data-mid="136290707" border="0" src="https://freight.cargo.site/w/1000/i/5187ce52b411618c66f9076ee07d0f3d332b2c328b3d436e9ad6638bf4395511/Serena22_WallArt2-wip.jpg" /> <img width="1619" height="1065" width_o="1619" height_o="1065" data-src="https://freight.cargo.site/t/original/i/d016e19db2280c40097c82c87d9b8264f031dfb383a84295515f3c7943093361/Screen-Shot-2022-03-03-at-11.59.58-AM.png" data-mid="136290845" border="0" src="https://freight.cargo.site/w/1000/i/d016e19db2280c40097c82c87d9b8264f031dfb383a84295515f3c7943093361/Screen-Shot-2022-03-03-at-11.59.58-AM.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6a197f15e53de1739c9fd33ed592cf0125c71827f09a20bf98009dfc334539e1/IMG_9128.jpeg" data-mid="136290846" border="0" src="https://freight.cargo.site/w/1000/i/6a197f15e53de1739c9fd33ed592cf0125c71827f09a20bf98009dfc334539e1/IMG_9128.jpeg" /> <img width="6366" height="5792" width_o="6366" height_o="5792" data-src="https://freight.cargo.site/t/original/i/c5901aeb351e2b94b9cc789ad47871fbc7e335f496ea5616869340c223be9ee6/Serena_wallart-heroshot_texture.jpg" data-mid="136282241" border="0" src="https://freight.cargo.site/w/1000/i/c5901aeb351e2b94b9cc789ad47871fbc7e335f496ea5616869340c223be9ee6/Serena_wallart-heroshot_texture.jpg" /><img width="3169" height="403" width_o="3169" height_o="403" data-src="https://freight.cargo.site/t/original/i/db7ce721a618a0263bd421daf359b4541cc9d9425983aeb9b05bfde2b1e03c0f/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" data-mid="213314274" border="0" src="https://freight.cargo.site/w/1000/i/db7ce721a618a0263bd421daf359b4541cc9d9425983aeb9b05bfde2b1e03c0f/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" /> ︎︎︎︎︎︎︎︎︎&nbsp; https://haystackstudios.com/Summer-Collection-22 Fri, 08 Jul 2022 19:39:20 +0000 Haystack Studios https://haystackstudios.com/Summer-Collection-22 <img width="1262" height="954" width_o="1262" height_o="954" data-src="https://freight.cargo.site/t/original/i/01f007be38e2c0ee323965689a50e90fa2b36860520766cdfc5dfd1be92c3fda/A_Gx-Bottle-Collection.png" data-mid="147431862" border="0" src="https://freight.cargo.site/w/1000/i/01f007be38e2c0ee323965689a50e90fa2b36860520766cdfc5dfd1be92c3fda/A_Gx-Bottle-Collection.png" /> 22’ SUMMER GATORADE COLLECTIONTrevor Lawrence, Paige Bueckers, Sydney McLaughlin, and Fernando Tatìs Jr. STRATEGY, PACKAGE DESIGN, ILLUSTRATION Challenge: Collaborate with four sponsored athletes on their own Gatorade Gx bottle design Connect with each athlete to bring to light personal stories from their formative years Tie it all back to a broader Gatorade campaign of highlighting youthful joy in sports&nbsp; Solution: This epic collection of athlete collaborations was as fun to design as it was to connect with each individual. This work brought me to four different locations across two countries, as the Gx team and I met with each athlete to share early visual concepts based on stories from their formative years. Our goal was to highlight each individual athlete while also tying back to the broader Gatorarde campaign of youthful joy and love that exists in sports, living together as a cohesive group.One of the best experiences was extracting personal stories from each of these outstanding athletes that are so relatable to young athletes -- like driving for hours on the weekends for tournaments with their parents, like Trevor Lawrence, or how love for a sport began with pick up games in the neighborhood, like Tatis Jr. and playing batilla in the Dominican Republic. It was a joy and an honor to visually tell these stories while maintaining a tie to broader business objectives. It was an absolute blast designing and co-facilitating the workshops for each athlete, leading the conceptual design for each athlete's bottle, and managing my team of designers and content strategists. Each athlete was a dream to work with and the stories that unfolded led to some impactful design that was truly incredible to be a part of. <img width="1800" height="1835" width_o="1800" height_o="1835" data-src="https://freight.cargo.site/t/original/i/b3938882879cba7ae54a218491c43f9a14522f6e5034118ff50965bf7e978164/1800-Gatorade-Fuel-Tomorrow-Gx-Bottle_Lawrence_Bottle-1.jpg" data-mid="147437556" border="0" src="https://freight.cargo.site/w/1000/i/b3938882879cba7ae54a218491c43f9a14522f6e5034118ff50965bf7e978164/1800-Gatorade-Fuel-Tomorrow-Gx-Bottle_Lawrence_Bottle-1.jpg" /> <img width="1771" height="2048" width_o="1771" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f44e4fb3df7267e1b365a4ec09f08a00c46601f9f8348efefab07b733d501b2f/Sydney_Gatorade-Fuel-Tomorrow-Gx-Bottle_McLaughlin-Bottle-1771x2048.jpg" data-mid="147437617" border="0" src="https://freight.cargo.site/w/1000/i/f44e4fb3df7267e1b365a4ec09f08a00c46601f9f8348efefab07b733d501b2f/Sydney_Gatorade-Fuel-Tomorrow-Gx-Bottle_McLaughlin-Bottle-1771x2048.jpg" /> <img width="1688" height="2048" width_o="1688" height_o="2048" data-src="https://freight.cargo.site/t/original/i/28cc210a64b21d8f042df39b878d50c54c8bf9efc2c7ef4fabf78c3e13e57da5/Paige_bottle2.jpg" data-mid="147437686" border="0" src="https://freight.cargo.site/w/1000/i/28cc210a64b21d8f042df39b878d50c54c8bf9efc2c7ef4fabf78c3e13e57da5/Paige_bottle2.jpg" /> <img width="1800" height="1784" width_o="1800" height_o="1784" data-src="https://freight.cargo.site/t/original/i/3242c627833131aceb3527138961a08f79fc94b767689b26411e6e3ee0429486/Tatis_Gatorade-Fuel-Tomorrow-Gx-BottleTatis_Chain.jpg" data-mid="147437625" border="0" src="https://freight.cargo.site/w/1000/i/3242c627833131aceb3527138961a08f79fc94b767689b26411e6e3ee0429486/Tatis_Gatorade-Fuel-Tomorrow-Gx-BottleTatis_Chain.jpg" /> TREVOR LAWRENCEQUARTERBACK, JACKSONVILLE JAGUARS <img width="1837" height="1410" width_o="1837" height_o="1410" data-src="https://freight.cargo.site/t/original/i/0a371868bd27af7da27e79a3396709444eb53033d838e1ebbc396d5f7826a2ec/Crop-GX_LAWRENCE_BOTTLE.png" data-mid="147432479" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/0a371868bd27af7da27e79a3396709444eb53033d838e1ebbc396d5f7826a2ec/Crop-GX_LAWRENCE_BOTTLE.png" /> <img width="4981" height="3303" width_o="4981" height_o="3303" data-src="https://freight.cargo.site/t/original/i/c0e360c080832cf01a8affb221d7c1e97f459ae01ac8102d406e3ef8bae3e085/GX_LAWRENCE_KIT.jpg" data-mid="147439369" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/c0e360c080832cf01a8affb221d7c1e97f459ae01ac8102d406e3ef8bae3e085/GX_LAWRENCE_KIT.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/b4de1857e67b2cad5003ff433e5b78ae6996c7e6873dd1b9d55d57ecc21ae0c9/Gx-Young-Guns---P3-TREVOR-HEX-BOX-.jpg" data-mid="147435915" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/b4de1857e67b2cad5003ff433e5b78ae6996c7e6873dd1b9d55d57ecc21ae0c9/Gx-Young-Guns---P3-TREVOR-HEX-BOX-.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/59a0519902e79379e7850296728178553cdaccb1ce8b8fa80feb264da2640cc0/TL_unboxing.jpg" data-mid="147437286" border="0" src="https://freight.cargo.site/w/1000/i/59a0519902e79379e7850296728178553cdaccb1ce8b8fa80feb264da2640cc0/TL_unboxing.jpg" /> SYDNEY McLAUGHLINOLYMPIC GOLD MEDALIST &amp; WORLD RECORD HOLDER, USA TRACK &amp; FIELD <img width="1876" height="1521" width_o="1876" height_o="1521" data-src="https://freight.cargo.site/t/original/i/baa94082ab5213b217674c14c0b7440ada3fc893778068a0164d7ce6d9946112/Crop-GX_MCLAUGHLIN_BOTTLE.png" data-mid="147438897" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/baa94082ab5213b217674c14c0b7440ada3fc893778068a0164d7ce6d9946112/Crop-GX_MCLAUGHLIN_BOTTLE.png" /><img width="4981" height="3303" width_o="4981" height_o="3303" data-src="https://freight.cargo.site/t/original/i/52bb2ffe696d7e2279bee5260163022fd840aa2a701e6ad1badacaf80f0c17fc/GX_MCLAUGHLIN_KIT.jpg" data-mid="147439581" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/52bb2ffe696d7e2279bee5260163022fd840aa2a701e6ad1badacaf80f0c17fc/GX_MCLAUGHLIN_KIT.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/9f2ea333dac0470054f53c5064a07e8614a9cc58299bdb068318399754b127bb/Gx-Young-Guns---P3-SYDNEY-HEX-BOX.jpg" data-mid="147439096" border="0" src="https://freight.cargo.site/w/1000/i/9f2ea333dac0470054f53c5064a07e8614a9cc58299bdb068318399754b127bb/Gx-Young-Guns---P3-SYDNEY-HEX-BOX.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/49cff1d7568f32a3b98260d1a1e18fbc11186f69f15ae94b0d4d29cfb760a509/SM_unboxing.jpg" data-mid="147439310" border="0" src="https://freight.cargo.site/w/1000/i/49cff1d7568f32a3b98260d1a1e18fbc11186f69f15ae94b0d4d29cfb760a509/SM_unboxing.jpg" />PAIGEBUECKERSPOINT GUARD, BIG EAST CONFERENCE <img width="1906" height="1336" width_o="1906" height_o="1336" data-src="https://freight.cargo.site/t/original/i/48ee31bbed678c2c404bb5b5cd52b74b103f0906c363ef85933ae1ffa09a4e25/Paige_GX_BUECKERS_BOTTLE.png" data-mid="147439676" border="0" src="https://freight.cargo.site/w/1000/i/48ee31bbed678c2c404bb5b5cd52b74b103f0906c363ef85933ae1ffa09a4e25/Paige_GX_BUECKERS_BOTTLE.png" /> <img width="4981" height="3303" width_o="4981" height_o="3303" data-src="https://freight.cargo.site/t/original/i/11b96a5a6e1854b364fb1ca69595b420b21f82bc3d62e876ecd5a99a28d8f3fd/GX_LAWRENCE_KIT_1_V1.jpg" data-mid="147444512" border="0" src="https://freight.cargo.site/w/1000/i/11b96a5a6e1854b364fb1ca69595b420b21f82bc3d62e876ecd5a99a28d8f3fd/GX_LAWRENCE_KIT_1_V1.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/6b1e2579f4ca9d6120e34245907114e121ed744e490b20436dbb14684b92a7a1/Gx-Young-Guns---P3-PAIGE-HEX-BOX.jpg" data-mid="147444445" border="0" src="https://freight.cargo.site/w/1000/i/6b1e2579f4ca9d6120e34245907114e121ed744e490b20436dbb14684b92a7a1/Gx-Young-Guns---P3-PAIGE-HEX-BOX.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/db01ffb06a80eb8088cda9c334ed7304932e4412a665ed5c518a5a07e10e4731/P_BueckersKit.jpg" data-mid="147444451" border="0" src="https://freight.cargo.site/w/1000/i/db01ffb06a80eb8088cda9c334ed7304932e4412a665ed5c518a5a07e10e4731/P_BueckersKit.jpg" />&nbsp; &nbsp; FERNANDOTATIS JR.SHORTSTOP, SAN DIEGO PADRES<img width="1800" height="1316" width_o="1800" height_o="1316" data-src="https://freight.cargo.site/t/original/i/5ae724a19147f7be5d82c2db6f35581348e3b8cc0edbe163b6c0579e919533f8/Tatis_GX_TATIS_BOTTLE.png" data-mid="147445724" border="0" src="https://freight.cargo.site/w/1000/i/5ae724a19147f7be5d82c2db6f35581348e3b8cc0edbe163b6c0579e919533f8/Tatis_GX_TATIS_BOTTLE.png" /> <img width="4981" height="3303" width_o="4981" height_o="3303" data-src="https://freight.cargo.site/t/original/i/a1a1547e0488cbab11a5923ed6e9200e9b93bca2e73e41374a9af76deaa1b7f2/GX_LAWRENCE_KIT.jpg" data-mid="147445925" border="0" src="https://freight.cargo.site/w/1000/i/a1a1547e0488cbab11a5923ed6e9200e9b93bca2e73e41374a9af76deaa1b7f2/GX_LAWRENCE_KIT.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/e6e38827625b2434c26218b4c561fd2b73f43170311706ea90b0ec05f06b56fe/Gx-Young-Guns---P3-TATIS-JR-HEX-BOX.jpg" data-mid="147445944" border="0" src="https://freight.cargo.site/w/1000/i/e6e38827625b2434c26218b4c561fd2b73f43170311706ea90b0ec05f06b56fe/Gx-Young-Guns---P3-TATIS-JR-HEX-BOX.jpg" /><img width="9333" height="5250" width_o="9333" height_o="5250" data-src="https://freight.cargo.site/t/original/i/12b5efc59a767e48628d8fc232295c5b94a3ba3a8e85d98664370cf827eb9025/Gx-Young-Guns_TATIS.jpg" data-mid="147445994" border="0" src="https://freight.cargo.site/w/1000/i/12b5efc59a767e48628d8fc232295c5b94a3ba3a8e85d98664370cf827eb9025/Gx-Young-Guns_TATIS.jpg" /> ATHLETES SOCIAL POSTS <img width="1317" height="1077" width_o="1317" height_o="1077" data-src="https://freight.cargo.site/t/original/i/d607541d8af389789cc7cc09d0cc45e2f08bd82565a58e2ff894952dde97c891/Screen-Shot-2022-07-08-at-4.51.53-PM.png" data-mid="147438524" border="0" src="https://freight.cargo.site/w/1000/i/d607541d8af389789cc7cc09d0cc45e2f08bd82565a58e2ff894952dde97c891/Screen-Shot-2022-07-08-at-4.51.53-PM.png" /> <img width="1318" height="1077" width_o="1318" height_o="1077" data-src="https://freight.cargo.site/t/original/i/debecf60697ee7281720c3b0d41e2b6f0a62049fc025d97395a5f2a28e078579/Screen-Shot-2022-07-08-at-4.53.14-PM.png" data-mid="147438536" border="0" src="https://freight.cargo.site/w/1000/i/debecf60697ee7281720c3b0d41e2b6f0a62049fc025d97395a5f2a28e078579/Screen-Shot-2022-07-08-at-4.53.14-PM.png" /> <img width="1318" height="1075" width_o="1318" height_o="1075" data-src="https://freight.cargo.site/t/original/i/22728c6a7937a23fddbc8c799a28026efa60963487bc353fb73c904f953e8409/Screen-Shot-2022-07-08-at-4.53.57-PM.png" data-mid="147438544" border="0" src="https://freight.cargo.site/w/1000/i/22728c6a7937a23fddbc8c799a28026efa60963487bc353fb73c904f953e8409/Screen-Shot-2022-07-08-at-4.53.57-PM.png" /> <img width="1317" height="1077" width_o="1317" height_o="1077" data-src="https://freight.cargo.site/t/original/i/0001a77c59ae9d6db127a610c62ed5ced7de2938aa38548f40d054865e280b73/Screen-Shot-2022-07-08-at-4.54.31-PM.png" data-mid="147438588" border="0" src="https://freight.cargo.site/w/1000/i/0001a77c59ae9d6db127a610c62ed5ced7de2938aa38548f40d054865e280b73/Screen-Shot-2022-07-08-at-4.54.31-PM.png" /> <img width="6759" height="3286" width_o="6759" height_o="3286" data-src="https://freight.cargo.site/t/original/i/debfdfb402d3eeae8b3cd3045599ca3eaf7fb7111949c3911965efad2d0685ba/GX_FAMILY_22_V4.cropped-coPY.jpg" data-mid="147439763" border="0" src="https://freight.cargo.site/w/1000/i/debfdfb402d3eeae8b3cd3045599ca3eaf7fb7111949c3911965efad2d0685ba/GX_FAMILY_22_V4.cropped-coPY.jpg" /> <img width="3169" height="403" width_o="3169" height_o="403" data-src="https://freight.cargo.site/t/original/i/ec418f80020a9228e54a0e3a31fe0d69af7bd86d2ebd56d9aebe7163483f28df/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" data-mid="213314278" border="0" src="https://freight.cargo.site/w/1000/i/ec418f80020a9228e54a0e3a31fe0d69af7bd86d2ebd56d9aebe7163483f28df/HYSTK_Capabilities_24_REACHOUTSLUG.jpg" /> ︎︎︎︎︎︎︎︎︎&nbsp; https://haystackstudios.com/Serena-Williams-20 Wed, 30 Mar 2022 18:57:09 +0000 Haystack Studios https://haystackstudios.com/Serena-Williams-20 <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/6e50eb8f38a960b77d490ceb76ef89ee2525684bbdda3a226ccbd005fdfa5eed/49034357903_7d762b6585_b.jpg" data-mid="138077728" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6e50eb8f38a960b77d490ceb76ef89ee2525684bbdda3a226ccbd005fdfa5eed/49034357903_7d762b6585_b.jpg" /> <img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/9c3e21a1dce49d85862cc8809191b68212fda58477d62b3c3e7d8d0eb052bc4e/1A_09548.jpg" data-mid="138079287" border="0" src="https://freight.cargo.site/w/1000/i/9c3e21a1dce49d85862cc8809191b68212fda58477d62b3c3e7d8d0eb052bc4e/1A_09548.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/ba0fde8dfdf8189cf7375db2b1f25631dc7da00389820d7520a458a10ab66c38/49029933043_c52a2f10ce_b.jpg" data-mid="138079301" border="0" src="https://freight.cargo.site/w/1000/i/ba0fde8dfdf8189cf7375db2b1f25631dc7da00389820d7520a458a10ab66c38/49029933043_c52a2f10ce_b.jpg" /> <img width="683" height="1024" width_o="683" height_o="1024" data-src="https://freight.cargo.site/t/original/i/34f71cb5e86625673609d5e5c628ec1cbf6127818c1aef1800c1a99a9e96b08f/49029933618_b128e8c3b8_b.jpg" data-mid="138079330" border="0" src="https://freight.cargo.site/w/683/i/34f71cb5e86625673609d5e5c628ec1cbf6127818c1aef1800c1a99a9e96b08f/49029933618_b128e8c3b8_b.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/cad76aae3875c1d486ba0acbbb487343da30e03a7fbf52a65209a83cec469dc6/49030657777_8833ec2c99_b.jpg" data-mid="138079354" border="0" src="https://freight.cargo.site/w/1000/i/cad76aae3875c1d486ba0acbbb487343da30e03a7fbf52a65209a83cec469dc6/49030657777_8833ec2c99_b.jpg" /> GATORADE X SERENA WILLIAMS STRATEGY, PACKAGE DESIGN, ILLUSTRATION, FABRICATION 2020 – A first of it’s kind athlete collaboration for Gatorade and the Gx platform. I helped implement a design led process where I co-facilitated an in-person workshop with Serena Williams to uncover juicy nuggets to inform the creative work. The result, an authentic Gx Kit experience with Serena Williams that brought a unified message to young athletes all over about strength and how it is much more than the physical component. The pattern was inspired by bold colors, gothic typography (pulled from Serena’s nail art). On the back label of the bottle, customers discover the word “STRONG” within the pattern, much like how young athletes are still discovering their own strength in sport. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b92071685cc7cdc316bd5db12235ed77b0fb1dd8f59e3cfc2b93f8b44dceebc4/GX_Serena_IG_5_pink.jpg" data-mid="138078898" border="0" src="https://freight.cargo.site/w/1000/i/b92071685cc7cdc316bd5db12235ed77b0fb1dd8f59e3cfc2b93f8b44dceebc4/GX_Serena_IG_5_pink.jpg" /> <img width="10811" height="6927" width_o="10811" height_o="6927" data-src="https://freight.cargo.site/t/original/i/b022d21ca97c509291bb699b7d76b937f0e7e165b13661c52a4f2816ada5be8d/DesignSlide_JuicedandSerena-11.jpg" data-mid="138081099" border="0" src="https://freight.cargo.site/w/1000/i/b022d21ca97c509291bb699b7d76b937f0e7e165b13661c52a4f2816ada5be8d/DesignSlide_JuicedandSerena-11.jpg" /> <img width="5434" height="6927" width_o="5434" height_o="6927" data-src="https://freight.cargo.site/t/original/i/aa8dd3a4a2d5031aa5a2c5c6d030700647e37fedeb81756461bd3023a52eef26/DesignSlide_JuicedandSerena-08.jpg" data-mid="138081114" border="0" src="https://freight.cargo.site/w/1000/i/aa8dd3a4a2d5031aa5a2c5c6d030700647e37fedeb81756461bd3023a52eef26/DesignSlide_JuicedandSerena-08.jpg" />&nbsp; <img width="1249" height="1048" width_o="1249" height_o="1048" data-src="https://freight.cargo.site/t/original/i/0fbc63ed624905528d46f45fb830675c1c133b132e52189000b456839b716207/FastCompany-Article.png" data-mid="138078548" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0fbc63ed624905528d46f45fb830675c1c133b132e52189000b456839b716207/FastCompany-Article.png" /> &nbsp;– Featured on Fast Company ︎︎︎︎︎︎︎︎︎&nbsp;<img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65c56c67e245daae2d4810f3bfc129833a759ec21bcaaacfa89c148666c36894/GX_Serena_IG_4_pink.jpg" data-mid="138078704" border="0" src="https://freight.cargo.site/w/1000/i/65c56c67e245daae2d4810f3bfc129833a759ec21bcaaacfa89c148666c36894/GX_Serena_IG_4_pink.jpg" /> https://haystackstudios.com/WEWORK Wed, 09 Feb 2022 21:27:51 +0000 Haystack Studios https://haystackstudios.com/WEWORK WEWORK MURALSEATTLE, WA. ILLUSTRATION, EXECUTION NATURE AND TECH COLLIDE – Inspired by the intersection of Seattle's natural beauty and the emergence of tech giants. I chose to depict an optimistic take on things, showcasing a giant bear wearing VR goggles experiencing virtual salmon jumping out of graphic shapes and the iconic Pike Place Market fish thrower tossing a snack his way. It’s an unexpected contrast to the stone walls and antique ironworks of the entry way, a welcome addition to this thriving, creative community. <img width="3600" height="2675" width_o="3600" height_o="2675" data-src="https://freight.cargo.site/t/original/i/62f43660280b01c3feda9113a0b28ca7d4e526ab3b74a189130a632396d47c93/Haystack_Mural_header.jpg" data-mid="133608514" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/62f43660280b01c3feda9113a0b28ca7d4e526ab3b74a189130a632396d47c93/Haystack_Mural_header.jpg" /> <img width="2489" height="2089" width_o="2489" height_o="2089" data-src="https://freight.cargo.site/t/original/i/23678ab422c08cfe28c68b507e1405bab304f22ca48dfcadca6f4ac11d7db1ff/Wework_mural_splashpg_v2-04.jpg" data-mid="133610197" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/23678ab422c08cfe28c68b507e1405bab304f22ca48dfcadca6f4ac11d7db1ff/Wework_mural_splashpg_v2-04.jpg" /> <img width="1500" height="1051" width_o="1500" height_o="1051" data-src="https://freight.cargo.site/t/original/i/b9c54631f70b7e2dc58c4b0d9277fa4dce6394a315b568faef7311bea6bf2eae/Homepage-slide_fishwall.jpg" data-mid="137475167" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b9c54631f70b7e2dc58c4b0d9277fa4dce6394a315b568faef7311bea6bf2eae/Homepage-slide_fishwall.jpg" /> <img width="3888" height="2592" width_o="3888" height_o="2592" data-src="https://freight.cargo.site/t/original/i/121b2aa4f32db7eb4effffc9eed049b5fc4eef932a8db2aaf9d563ef2b642170/DSC03195.JPG" data-mid="137475142" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/121b2aa4f32db7eb4effffc9eed049b5fc4eef932a8db2aaf9d563ef2b642170/DSC03195.JPG" /> <img width="1816" height="2746" width_o="1816" height_o="2746" data-src="https://freight.cargo.site/t/original/i/d7c315303b71cc99d601738dd4294771841cab21f1ac4b3d4345ea213fbf6395/Haystack_Mural_entrance-copy.jpg" data-mid="137475263" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d7c315303b71cc99d601738dd4294771841cab21f1ac4b3d4345ea213fbf6395/Haystack_Mural_entrance-copy.jpg" /> <img width="1558" height="1124" width_o="1558" height_o="1124" data-src="https://freight.cargo.site/t/original/i/c28c94b490a145bc9471c851e2156dede14eac67d826c9a44a5f6babb6dd2dcf/Wework_mural_splashpg_v2-02.jpg" data-mid="137475213" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c28c94b490a145bc9471c851e2156dede14eac67d826c9a44a5f6babb6dd2dcf/Wework_mural_splashpg_v2-02.jpg" /> <img width="2448" height="1888" width_o="2448" height_o="1888" data-src="https://freight.cargo.site/t/original/i/96905af8b61271b84751845f54d3188ecd765ad485377e34968187a6128b7d62/Mitchpainting_crop2.jpg" data-mid="137475235" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/96905af8b61271b84751845f54d3188ecd765ad485377e34968187a6128b7d62/Mitchpainting_crop2.jpg" /> <img width="4748" height="2338" width_o="4748" height_o="2338" data-src="https://freight.cargo.site/t/original/i/ba649a4ad93ecc5a85d45591f14716defc141f0d4dae4c1e899a2d1135768dc3/Wework_mural_splashpg_v2-01.jpg" data-mid="133608564" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ba649a4ad93ecc5a85d45591f14716defc141f0d4dae4c1e899a2d1135768dc3/Wework_mural_splashpg_v2-01.jpg" /><img width="3231" height="2349" width_o="3231" height_o="2349" data-src="https://freight.cargo.site/t/original/i/e22eb63c11e19eef085713b9682e36515d9683c8f18f3e23b2791ecb7bc34eb7/outofthisworld.jpg" data-mid="137475183" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e22eb63c11e19eef085713b9682e36515d9683c8f18f3e23b2791ecb7bc34eb7/outofthisworld.jpg" /> ︎︎︎︎︎︎︎︎︎ https://haystackstudios.com/Z-Group Tue, 02 Jan 2024 19:47:08 +0000 Haystack Studios https://haystackstudios.com/Z-Group <img width="4848" height="2252" width_o="4848" height_o="2252" data-src="https://freight.cargo.site/t/original/i/68c0c1c5df822da997cc568eacfce343f411823e179382b2b30a2194cb33f4dd/ZGROUP_Brand_HEADERpgs.png" data-mid="210038310" border="0" src="https://freight.cargo.site/w/1000/i/68c0c1c5df822da997cc568eacfce343f411823e179382b2b30a2194cb33f4dd/ZGROUP_Brand_HEADERpgs.png" /> REBRANDING Z GROUP, THE LONGEST STANDING ARCHITECTURE FIRM IN COLORADO. <img width="4848" height="2705" width_o="4848" height_o="2705" data-src="https://freight.cargo.site/t/original/i/bbbd4f0f457bfa178b5c53dc2eda9df17602d8986d57c92cf1bdf62bb1a4d28b/ZGROUP_Brand_ZGROUPwaterpgs.png" data-mid="210038321" border="0" src="https://freight.cargo.site/w/1000/i/bbbd4f0f457bfa178b5c53dc2eda9df17602d8986d57c92cf1bdf62bb1a4d28b/ZGROUP_Brand_ZGROUPwaterpgs.png" /> INSPIRED BY THE OUTDOORS Since 1952, original founder Samuel J. Caudill, founded the philosophy of architecture “inpired by the outdoors” where spaces are in harmony with nature. Geometric and organic shapes are used to make the “Z” further embedding the long lived philosophy that is alive and well today at Z Group. <img width="4862" height="3344" width_o="4862" height_o="3344" data-src="https://freight.cargo.site/t/original/i/ed2044717904d7b9fc0e8fa9eba33169cface9db803ef5174354b4738e730cff/ZGROUP_Brand_lockupspgs.png" data-mid="210038398" border="0" src="https://freight.cargo.site/w/1000/i/ed2044717904d7b9fc0e8fa9eba33169cface9db803ef5174354b4738e730cff/ZGROUP_Brand_lockupspgs.png" /><img width="4862" height="11191" width_o="4862" height_o="11191" data-src="https://freight.cargo.site/t/original/i/85ca9c0cb0fd5b7fcfb252b42f0ff61446ad4e58e2730adfad5d2ea21b3099a1/ZGROUP_Brand_mainpgs.png" data-mid="210038587" border="0" src="https://freight.cargo.site/w/1000/i/85ca9c0cb0fd5b7fcfb252b42f0ff61446ad4e58e2730adfad5d2ea21b3099a1/ZGROUP_Brand_mainpgs.png" /> ︎︎︎︎︎︎︎︎︎ https://haystackstudios.com/Udi-s-Rebrand-Package-Design Wed, 27 May 2026 20:28:42 +0000 Haystack Studios https://haystackstudios.com/Udi-s-Rebrand-Package-Design <img width="945" height="630" width_o="945" height_o="630" data-src="https://freight.cargo.site/t/original/i/d862f261ddd5b3874f7ca2aab97a340026f0514a944a300042dcf9bb1388f400/product-udis-bread-feature2.jpg" data-mid="248820570" border="0" src="https://freight.cargo.site/w/945/i/d862f261ddd5b3874f7ca2aab97a340026f0514a944a300042dcf9bb1388f400/product-udis-bread-feature2.jpg" /> REBRANDING THE OG IN NO-G UDI’S BAKERY BRAND IDENTITY,&nbsp; PACKAGE DESIGN AND&nbsp;ILLUSTRATION CHALLENGE / Evolve Udi’s Brand and Packaging into a more disruptive, challenger brand that reignites excitement among core gluten-free consumers and re-establishes its leadership position within the category.&nbsp;APPROACH / LEVERAGE THE FRIENDLY FEEL The existing logo wasn’t broken — it already carried a warm, friendly presence, and the yellow bullseye stood out on-pack. Our approach was to refine and modernize it without losing familiarity. We stripped away the heavy drop shadows and shading, injected more personality into the letterforms, and introduced a circular holding shape to create a cleaner, more iconic identity system. BRING BACK THE BAKERY&nbsp;Founded in Colorado, Udi Baron opened a small bakery with the mission of creating better gluten-free bread. In 2008, alongside an expert gluten-free baker, he helped revolutionize the category by bringing one of the first truly great-tasting gluten-free breads to mainstream grocery shelves. The redesign aimed to reconnect the brand to those bakery roots — bringing back a sense of craft, warmth, and authenticity. <img width="2457" height="1202" width_o="2457" height_o="1202" data-src="https://freight.cargo.site/t/original/i/1df2d5e3fe376e04795ab2e0f823866e60e8ddac091d064e8ec24141089c0569/HaystackStudios_UDIs_BrandIdentity-beforeandafter.jpg" data-mid="248821466" border="0" src="https://freight.cargo.site/w/1000/i/1df2d5e3fe376e04795ab2e0f823866e60e8ddac091d064e8ec24141089c0569/HaystackStudios_UDIs_BrandIdentity-beforeandafter.jpg" /> <img width="2457" height="3713" width_o="2457" height_o="3713" data-src="https://freight.cargo.site/t/original/i/c53a52206486ead77ddcd3954d6402d35f50d34cd7572b9a4dfc66e71fe6a7ec/UDIs_BrandIdentity-pg.jpg" data-mid="248820711" border="0" src="https://freight.cargo.site/w/1000/i/c53a52206486ead77ddcd3954d6402d35f50d34cd7572b9a4dfc66e71fe6a7ec/UDIs_BrandIdentity-pg.jpg" />︎ EVOLVING THE PACKAGING PORTFOLIO UDI’S BAKERYSTRATEGY + PACKAGE DESIGN <img width="2242" height="1604" width_o="2242" height_o="1604" data-src="https://freight.cargo.site/t/original/i/17ae97df1a4e022f81e3b1b5c4da85ad0afb7067e45b63137d9c9b3c438cc1c9/HaystackStudios_UDIs_SoftWhiteComparison_slide.jpg" data-mid="248850007" border="0" src="https://freight.cargo.site/w/1000/i/17ae97df1a4e022f81e3b1b5c4da85ad0afb7067e45b63137d9c9b3c438cc1c9/HaystackStudios_UDIs_SoftWhiteComparison_slide.jpg" /> APPROACH / KEEP FAMILIARITY AT SHELF - As we evolved the Udi’s brand identity and packaging, we were methodical about what to keep, remove, and reimagine. What made the redesign especially impactful was that it wasn’t just a visual refresh — ConAgra also invested in improving the products themselves, which allowed us to push for larger product windows that better showcased the quality and texture of the food. <img width="3889" height="1807" width_o="3889" height_o="1807" data-src="https://freight.cargo.site/t/original/i/c0015ac30e33c98b7d2d951d3a53e948acc85f282fb1526fe691c024899f7a0e/HaystackStudios_UdisPackagingfamily_Udis-packaging-family-yellow.jpg" data-mid="248851712" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c0015ac30e33c98b7d2d951d3a53e948acc85f282fb1526fe691c024899f7a0e/HaystackStudios_UdisPackagingfamily_Udis-packaging-family-yellow.jpg" />CREATIVE / We explored a wide range of concepts across key products, then tested the architecture against the full portfolio to ensure the system could flex while still feeling cohesive as one brand family.&nbsp; The design direction pulled from bakery cues — inspired by sticker seals, and open product windows that showcase texture and ingredients. In frozen, visibility is important, so we paired large floods of color with open windows to help products stand out through freezer doors. The Udi’s logo acts like a bakery seal, a final approval, layered over bold color fields with deckled edges and bakery-inspired messaging to bring the craft and personality to the system.&nbsp;︎ BRAND CHARACTERS UDI’S BAKERYCHARACTER ILLUSTRATIONIf we had to choose a favorite part of the project, it would probably be the character exploration. We explored a wide range of ideas and narritives — starting with the baker himself and eventually landing on playful product characters that echoed the warm, friendly nature of the brand. <img width="2457" height="2169" width_o="2457" height_o="2169" data-src="https://freight.cargo.site/t/original/i/22da74590389d3a60f4e75c7c1109af4ced4c4abfa1fa9ec0903e5923e77784d/HaysatackStudios_Characterslides_UdisBreadCharacter-main.jpg" data-mid="248851942" border="0" src="https://freight.cargo.site/w/1000/i/22da74590389d3a60f4e75c7c1109af4ced4c4abfa1fa9ec0903e5923e77784d/HaysatackStudios_Characterslides_UdisBreadCharacter-main.jpg" /> <img width="2454" height="1815" width_o="2454" height_o="1815" data-src="https://freight.cargo.site/t/original/i/f72873d0a5b226ab17d3b68ed11c3a790608358291869edffa38ea0c5c1fac43/HaysatackStudios_Characterslides_Udis--all-characters.jpg" data-mid="248851941" border="0" src="https://freight.cargo.site/w/1000/i/f72873d0a5b226ab17d3b68ed11c3a790608358291869edffa38ea0c5c1fac43/HaysatackStudios_Characterslides_Udis--all-characters.jpg" /> <img width="2454" height="1028" width_o="2454" height_o="1028" data-src="https://freight.cargo.site/t/original/i/e6115cae3e7020ecb496d72c74f15ab0e6e76961b6405089f230720ee5e42039/HaysatackStudios_Characterslides_Udis-Gluten-Free-Character-lock-up.jpg" data-mid="248851940" border="0" src="https://freight.cargo.site/w/1000/i/e6115cae3e7020ecb496d72c74f15ab0e6e76961b6405089f230720ee5e42039/HaysatackStudios_Characterslides_Udis-Gluten-Free-Character-lock-up.jpg" /><img width="2457" height="1807" width_o="2457" height_o="1807" data-src="https://freight.cargo.site/t/original/i/fadd471cb3b591f58f4a7554177625c8ce30fef1295fd03d13876013c354a3e8/HaystackStudios_Breadcharacter.jpg" data-mid="248853441" border="0" src="https://freight.cargo.site/w/1000/i/fadd471cb3b591f58f4a7554177625c8ce30fef1295fd03d13876013c354a3e8/HaystackStudios_Breadcharacter.jpg" /> <img width="2457" height="1807" width_o="2457" height_o="1807" data-src="https://freight.cargo.site/t/original/i/fa225cece9bd235883f1c49a800e3d2cc39862e7cebc4d28f1cc2118d73a1b40/UDIs_Casestudy-Slides_Udis_HamburgerBuns_PandC.jpg" data-mid="248853426" border="0" src="https://freight.cargo.site/w/1000/i/fa225cece9bd235883f1c49a800e3d2cc39862e7cebc4d28f1cc2118d73a1b40/UDIs_Casestudy-Slides_Udis_HamburgerBuns_PandC.jpg" /> <img width="2457" height="1807" width_o="2457" height_o="1807" data-src="https://freight.cargo.site/t/original/i/ffd06b19c43e7282dc29135eb53cdc2756d7a82ecd5fbf38531c5793de77cc93/UDIs_Casestudy-Slides_Udis_HotdogBuns_PandC.jpg" data-mid="248853428" border="0" src="https://freight.cargo.site/w/1000/i/ffd06b19c43e7282dc29135eb53cdc2756d7a82ecd5fbf38531c5793de77cc93/UDIs_Casestudy-Slides_Udis_HotdogBuns_PandC.jpg" /><img width="2457" height="1807" width_o="2457" height_o="1807" data-src="https://freight.cargo.site/t/original/i/301415d60e9c1140a9ce61ce44b4ab690d90875ca58102bff3a82a9e46313241/UDIs_Casestudy-Slides_Udis_Pizza_PandC.jpg" data-mid="248853430" border="0" src="https://freight.cargo.site/w/1000/i/301415d60e9c1140a9ce61ce44b4ab690d90875ca58102bff3a82a9e46313241/UDIs_Casestudy-Slides_Udis_Pizza_PandC.jpg" /> Need help evolving your brand or packaging? Reach out here. ︎ ︎︎︎︎︎︎︎︎︎ https://haystackstudios.com/100s Wed, 29 Apr 2026 18:23:57 +0000 Haystack Studios https://haystackstudios.com/100s <img width="441" height="434" width_o="441" height_o="434" data-src="https://freight.cargo.site/t/original/i/bf58297af8aa1d38b5b38f8683c49e4a1054aafc3370d2c5db0198e27f2fb70e/Screenshot-2026-04-29-at-1.29.48PM.png" data-mid="247708309" border="0" src="https://freight.cargo.site/w/441/i/bf58297af8aa1d38b5b38f8683c49e4a1054aafc3370d2c5db0198e27f2fb70e/Screenshot-2026-04-29-at-1.29.48PM.png" /> FROM 💯 TO BRAND: MAKING FUN FEEL TRUSTWORTHY CHALLENGE / How do you build a brand that feels fun and trustworthy, starting from one of the most commonly used symbols on the internet—the 💯 emoji? WHAT / 100s is the hub for live betting with Everyday Event Intelligence, providing insights, prediction outcomes, and visualizing probabilities.&nbsp; STRATEGY / We kicked things off with brand strategy to define the character and essence of 100s. The goal was to evolve from the familiar emoji into a credible, energetic betting platform while keeping the intuitive appeal that makes it instantly recognizable. Below is a brand pyramid we developed that brings alignment and clarity before heading into creative development. <img width="2394" height="1214" width_o="2394" height_o="1214" data-src="https://freight.cargo.site/t/original/i/5dc6acc5bb5a579e155879846250569ac95a8c9d0bebbd31d951eab0c291809d/Screenshot-2026-04-29-at-1.44.17PM.png" data-mid="247708444" border="0" src="https://freight.cargo.site/w/1000/i/5dc6acc5bb5a579e155879846250569ac95a8c9d0bebbd31d951eab0c291809d/Screenshot-2026-04-29-at-1.44.17PM.png" />CREATIVE /A name like 100s comes with built-in intuitive momentum. The upward angle and underscore naturally connect to the betting mindset, so we leaned into that energy. From there, we explored the nuances of numerals in depth, ultimately designing custom number forms that became the foundation of the mark. The result captures confidence and motion, while a set of secondary brand seal treatments adds the credibility needed to build trust in the space. DEFINING TRAITS : ENERGETIC, EMPOWERING, SMART, EQUIPPED AND TRUSTED <img width="1875" height="1200" width_o="1875" height_o="1200" data-src="https://freight.cargo.site/t/original/i/06caf5d9a44a794d7e1cac78a28dfc90f500e1d0b534de7329a7e09fd704cd2f/100s_Casestudy-Slides_100-Cover-Page.jpg" data-mid="247708276" border="0" src="https://freight.cargo.site/w/1000/i/06caf5d9a44a794d7e1cac78a28dfc90f500e1d0b534de7329a7e09fd704cd2f/100s_Casestudy-Slides_100-Cover-Page.jpg" /><img width="1875" height="1200" width_o="1875" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ada6c97a7823450de6d67d02e82ecd609394327cdc52bcaf6de21314cda7f9c2/100s_Casestudy-Slides_100-Cover-Page-copy.jpg" data-mid="247708278" border="0" src="https://freight.cargo.site/w/1000/i/ada6c97a7823450de6d67d02e82ecd609394327cdc52bcaf6de21314cda7f9c2/100s_Casestudy-Slides_100-Cover-Page-copy.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c7314ab0bfde45d23f413591e5f2d51e7147eb57d841a2a6174d115950d75a16/04_Haystack_100s_Brand-Slides.jpg.jpg" data-mid="247708623" border="0" src="https://freight.cargo.site/w/1000/i/c7314ab0bfde45d23f413591e5f2d51e7147eb57d841a2a6174d115950d75a16/04_Haystack_100s_Brand-Slides.jpg.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8d38a97355983a433d5ee614b145440f61c92a6f3775ad2842bfb2052392cc6b/02_Haystack_100s_Brand-Slides.jpg" data-mid="247708603" border="0" src="https://freight.cargo.site/w/1000/i/8d38a97355983a433d5ee614b145440f61c92a6f3775ad2842bfb2052392cc6b/02_Haystack_100s_Brand-Slides.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/12b4a831aa829d766373154e7fe4992de1b9fafadb50d0f7d028b1735d952842/05_Haystack_100s_Brand-Slides.jpg.jpg" data-mid="247708624" border="0" src="https://freight.cargo.site/w/1000/i/12b4a831aa829d766373154e7fe4992de1b9fafadb50d0f7d028b1735d952842/05_Haystack_100s_Brand-Slides.jpg.jpg" /> 100s BRAND SYSTEM /&nbsp; We built a full brand identity system that met immediate needs and can scale through time — giving the brand a flexible set of assets it can grow into. <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/bb68e2dcc419907d8f57aa39b53d63700c1cca9632bb53465e640d618ad35bd8/100s_Casestudy-Slides-02.jpg" data-mid="247708589" border="0" src="https://freight.cargo.site/w/1000/i/bb68e2dcc419907d8f57aa39b53d63700c1cca9632bb53465e640d618ad35bd8/100s_Casestudy-Slides-02.jpg" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/004cc440698801f23024e7263bf0016c1a85086156bfdf533709a729ec0cb1b2/100s_Casestudy-Slides-03.jpg" data-mid="247708590" border="0" src="https://freight.cargo.site/w/1000/i/004cc440698801f23024e7263bf0016c1a85086156bfdf533709a729ec0cb1b2/100s_Casestudy-Slides-03.jpg" /> Interested in working together? Reach out here. ︎︎︎︎︎︎︎︎︎