LIMITED TIME OFFER
GATORADE THIRST QUENCHER
STRATEGY, PACKAGE DESIGN, ILLUSTRATION
Developed a patriotic Limited Time Offer label for summer of 2020. Representing the explosive action and quick thinking that elite athletes bring to the table, we infused flag-like stripes with jolts of energy ultimately leading into the athletes. The alternating red, blue, and gold reflective metallic labels each feature a Gatorade-sponsored athlete and their signature. The design architecture had to be flexible enough to feature 9 athletes including two icons, Muhammed Ali and Serena Williams, who both carry a gold metallic label as a nod and tribute to their GOAT status. It launched summer 2020 as part of a 500M+ label production run.