![](https://freight.cargo.site/t/original/i/5a0872b047e9cd94a290b1eb22d4fc834e5c74479e0c2003266e24f719df0814/Homepage-slide_PaulGeorge.jpg)
LIMITED TIME OFFER
GATORADE THIRST QUENCHER
STRATEGY, PACKAGE DESIGN, ILLUSTRATION
Developed a patriotic Limited Time Offer label for summer of 2020. Representing the explosive action and quick thinking that elite athletes bring to the table, we infused flag-like stripes with jolts of energy ultimately leading into the athletes. The alternating red, blue, and gold reflective metallic labels each feature a Gatorade-sponsored athlete and their signature. The design architecture had to be flexible enough to feature 9 athletes including two icons, Muhammed Ali and Serena Williams, who both carry a gold metallic label as a nod and tribute to their GOAT status. It launched summer 2020 as part of a 500M+ label production run.
![](https://freight.cargo.site/t/original/i/31a34a304e80e8bdd2c4d1ef25b277fad9716511cba78bb88e0f116bcb216cbd/casestudy_LTO-02.jpg)
![](https://freight.cargo.site/t/original/i/ae267fbacd9f7fbf689760cc606b6f353409980cc9c3158ce94c7134c968099c/Haystack_GTQ_LINEUP.jpg)
![](https://freight.cargo.site/t/original/i/086fade25d9731f75ffbc97cf1311fd40488c37174a93f141b65171889ac464a/Haystack_GatoradeSummerLTO-AliSerenea.jpg)
![](https://freight.cargo.site/t/original/i/f88049f2396862d747540c1c7ec59e3fcf28851cf954e813bf90ed3357ab9cdd/Serena_fulllabel.jpg)
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