CHILIDAWG’S

BRAND IDENTITY, PACKAGING, RETAIL SIGNAGE, APPAREL, ILLUSTRATION

Our partnership dates back to 2006, when Mr. ChiliDawg himself came to us looking to for a classic and playful brand identity. At it’s core, the brand embraces food exploration and the spice life. We first helped ChiliDawg’s with a line of habanero pepper spreads (updated labels below) and they built the retail store “Foods of Fire” in Blair, Nebraska – the landmark for all things heat. More to come with these guys, never a dull moment with the ChiliDawg’s team!

HABANERO PEPPER SPREADS

What started out as two brothers making small batch spreads for friends and family over holidays, quickly grew into an empire of 12 flavors. Each flavor combines a Habanero pepper and fruit – delivering amazing flavor and the “sweet before heat” experience, which we dreamed up a mark for.

There are many ways to use and enjoy these spreads. In fact, people have been winning BBQ contests with a few of them. We developed a flexible design system that focused on the flavor adventure they all provide. It has their customers exploring new ways of integrating their flavors with a variety of foods.