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CHILIDAWG’S
BRAND IDENTITY, PACKAGING, RETAIL SIGNAGE, APPAREL, ILLUSTRATION
Our partnership dates back to 2006, when Mr. ChiliDawg himself came to us looking to for a classic and playful brand identity. At it’s core, the brand embraces food exploration and the spice life. We first helped ChiliDawg’s with a line of habanero pepper spreads (updated labels below) and they built the retail store “Foods of Fire” in Blair, Nebraska – the landmark for all things heat. More to come with these guys, never a dull moment with the ChiliDawg’s team!
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HABANERO PEPPER SPREADS
What started out as two brothers making small batch spreads for friends and family over holidays, quickly grew into an empire of 12 flavors. Each flavor combines a Habanero pepper and fruit – delivering amazing flavor and the “sweet before heat” experience, which we dreamed up a mark for.
There are many ways to use and enjoy these spreads. In fact, people have been winning BBQ contests with a few of them. We developed a flexible design system that focused on the flavor adventure they all provide. It has their customers exploring new ways of integrating their flavors with a variety of foods.
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