FROM 💯 TO BRAND: MAKING FUN FEEL TRUSTWORTHY
CHALLENGE /
How do you build a brand that feels fun and trustworthy, starting from one of the most commonly used symbols on the internet—the 💯 emoji?
WHAT /
100s is the hub for live betting with Everyday Event Intelligence, providing insights, prediction outcomes, and visualizing probabilities.
STRATEGY /
We kicked things off with brand strategy to define the character and essence of 100s. The goal was to evolve from the familiar emoji into a credible, energetic betting platform while keeping the intuitive appeal that makes it instantly recognizable. Below is a brand pyramid we developed that brings alignment and clarity before heading into creative development.
How do you build a brand that feels fun and trustworthy, starting from one of the most commonly used symbols on the internet—the 💯 emoji?
WHAT /
100s is the hub for live betting with Everyday Event Intelligence, providing insights, prediction outcomes, and visualizing probabilities.
STRATEGY /
We kicked things off with brand strategy to define the character and essence of 100s. The goal was to evolve from the familiar emoji into a credible, energetic betting platform while keeping the intuitive appeal that makes it instantly recognizable. Below is a brand pyramid we developed that brings alignment and clarity before heading into creative development.
CREATIVE /
A name like 100s comes with built-in intuitive momentum. The upward angle and underscore naturally connect to the betting mindset, so we leaned into that energy. From there, we explored the nuances of numerals in depth, ultimately designing custom number forms that became the foundation of the mark. The result captures confidence and motion, while a set of secondary brand seal treatments adds the credibility needed to build trust in the space.
A name like 100s comes with built-in intuitive momentum. The upward angle and underscore naturally connect to the betting mindset, so we leaned into that energy. From there, we explored the nuances of numerals in depth, ultimately designing custom number forms that became the foundation of the mark. The result captures confidence and motion, while a set of secondary brand seal treatments adds the credibility needed to build trust in the space.
DEFINING TRAITS :
ENERGETIC, EMPOWERING,
ENERGETIC, EMPOWERING,
SMART, EQUIPPED AND TRUSTED
100s BRAND SYSTEM /
We built a full brand identity system that met immediate needs and can scale through time — giving the brand a flexible set of assets it can grow into.
We built a full brand identity system that met immediate needs and can scale through time — giving the brand a flexible set of assets it can grow into.
Interested in working together? Reach out here.
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